Branding/Marketing

Some notes from Lyndon's power point presentation on branding and marketing!


Branding/Marketing

WHAT?
to help sell products

WHY? 
to sell products

HOW? 
creativity, lots of ways to do it

PERCEIVED WORTH? 
is the design pitched right? is the price range right? does it look top end?

WHAT IS INCLUDED? 

IMAGERY? 
logo?

WRITING/TEXT?
company name? own name? anything that sounds good

INFORMATION? 
washing instructions? 'Dry clean only' if in doubt.
"Fabrics, wallpapers, accessories"

OTHER CONSIDERATIONS

QUALITY OF GROUND 
stock colour?

PACKAGING
suitable for purpose? needs to last, not too flimsy, will it fall apart on the shop floor? can you see the product through the packaging? does the style of branding suit the style of work and target customer

HOW CAN WE DEVELOP A BRAND THAT PEOPLE WILL RECOGNISE?
continuity? materials? robo cutter, laser cutter? be realistic
colour, layout, imagery use, font? don't use a font that is difficult to read, not too curly
ground colour? material? style

ASPECTS OF WORK TO DEVELOP BRAND?
-work itself
-swing tags
-level of detail
-tags inside/on product
-packaging/box etc?
- bag (trade/craft show)
-website
-blog
-business stationary, business cards?
- ourselves

EXAMPLES OF GOOD BRANDING
ellieevans.co.uk
lucygough.com
pintuck.co.uk
teresagreen.co.uk
clairemanningdesigns