http://www.wgsn.com/content/report/HBL/Trend_Analysis/2014/March/beautiful-soaps--portugal.html
Scrolling through the WGSN website this soap packaging caught my eye. The labels remind me of the labels on the vintage perfume bottles I have been looking at for my current project. They are really decorative and colourful.
'Portugal is known for its beautifully wrapped traditional soaps. Packaging is covered in pretty floral motifs, vintage prints and old-fashioned letterings, lending soaps an air of charming desuetude.'
Presentation matters a lot when you want to sell something and Cereal Boxes play a vital role in the case of soaps. A huge number of clients buy new soaps immediately charmed by the shape and colour of Soap Packaging.
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